Branding, to many, is the name of a product or company, a logo, a tagline, brand images, unique fonts and designs on products while for others, it is a fancy marketing word. They all are correct, but only to a certain extent. Branding is all of those and much, much more! Branding is about brand promises, customer experiences, company manifesto, attitudes and culture. It is what makes your business unique. Consider a brand as a human. Every human has distinctive characteristics that make him or her different from others. He/she has a unique face, voice, behaviour, attitude, attributes, personality, values, stories which set him/her apart. Similarly, branding means making your business different, unique and recognizable with all these unique factors.

When you think about branding your business, you should think about your customers’ experience-

·  How do they feel about your brand?

·  How do they perceive your brand?

So, the experience you give to your customers is what branding is all about. It includes everything from your logo, your brand colours, brand imagery, brand tone, designs, your websites, social media experiences, the way you treat your customers who visit your business location to the way you answer their queries over different platforms. Simply put, whatever you do to make customers happy is good branding.

But, creating a good brand is not easy. It does not happen on its own, it has to be made with carefully thought out and strategic plans. You need to invest your time and effort to create the kind of brand experience that you actually want your customers to feel.

A proper branding is the secret mantra for your business to grow. Allow us to reveal some deep secrets of branding and how it helps your business:

Branding makes your business recognisable
People have a habit of associating themselves with anything that is familiar to them. That is why they buy products or services which they easily recognize. If your business has branding that is easily recognized, people will feel more comfortable purchasing your products or services. So, branding makes your business recognizable in the eyes of the customers.

Branding sets your business apart from the competition
In today’s competitive market, there are loads and loads of different brands offering similar products and services to the customers. So, it is very important that your brand should stand out from the crowd. And it is only with the branding that you can make your business different from your competitors. Branding gives your business a unique personality that your customers can relate to and that’s what makes them choose your brand over others.

Branding connects your business with customers emotionally

A lot of people’s buying action is based on their emotional reaction. So, it is crucial that your brand should connect with them emotionally. It is only possible if you have embedded certain values into your brand which trigger people’s emotion. Branding helps your business create brand loyalty by making customers feel special emotionally.

Branding communicates what your business promises to the customers

There’s a good reason why customers choose certain brands over others. Any brand that lives up to its promise is well received by the customers. Branding communicates your brand promise to the customers and if your business can deliver what has been promised, it is certain that your business can gain a large number of loyal customers.

Branding helps your business get genuine referrals

Referrals are very strong forms of promotion. If someone has a good experience with your brand, they will surely refer it to the people they know. Strong branding creates strong customer satisfaction which, in turn, creates strong referrals to your business.

Branding helps your business stay focused

Every business must have a clear mission and vision. All the plans and actions must lead to achieving them. Branding will provide your business with a clear strategy that helps your brand to stay focused and achieve success.

Branding provides your business strong value
Strong branding provides values to your business that are way beyond your physical value.

It’s a wrap!
Now, you must have understood that branding is much more than a logo or graphical elements. It is the soul of any business. It brings life to your business. Strong branding comes from strong ideas and these ideas must be embraced, felt and, more importantly, lived to experience the uniqueness it brings along. When your business has clear branding strategies, you can never go wrong with your customers.

If you are in need of any kind of assistance with your brand, from creating your brand strategy to the visual identity elements, Captcha Marketing is there for you 24-7-365.