If you are trying to understand what Facebook Ads and Google Ads are, we assume you are planning to run digital ads for your business. Digital ads have proven to be much more effective than the traditional advertising when it comes to:
1. Reaching the target audience
2. Engaging with the customers
3. Getting better return on investment (ROI)
Facebook Ads and Google Ads are two of the most popular pay-per-click (PPC) ad platforms. Facebook ads is used to carry out paid social media campaigns on Facebook while Google Ads uses Google platform to run search and display ads. Though both of them have similar objectives of providing the best results to their users, they are quite different platforms in a sense that they have unique audiences and are used for different cases.
Now, you might get a little confused and start thinking which one of these is better for your business? There’s no immediate cure to your confusion. But, at this point, Captcha marketing might be of some help. As a full-service digital marketing agency, Captcha Marketing provides you with complete digital marketing services and we help your business grow. Just tell us your objectives and expectations, and we will help you to meet, or better still exceed them. Having said that, we also want you to learn about these ad platforms and know the reasons why one is chosen over the other. You can decide which one among the two platforms is good for your business, once you get a better understanding of these ad platforms and their uses. Your decision depends on ‘What is your business?’ and ‘What is your purpose for running ads?’.
Why Google Ads?
Choosing Google Ads is a better option if you have products or services that people are likely to find out by searching online (e.g., electrician, barber shop, restaurant, clothing store etc.). It provides you with a higher chance of getting your business noticed. Google Ads is best if people are searching for products or services similar to your’s and your business objective is to increase the sales.
Why Facebook Ads?
Facebook Ads can be helpful if you want to promote your products or services to a particular target audience who may not be necessarily searching for your products but are likely to get interested in what you have (e.g., Indoor plants, Mobile phone accessories, baby foods, clothes etc.). You might want to go with Facebook Ads if you want to build brand awareness of your products or services. You can reach the desired target audience with the help of Facebook’s extensive audience targeting options.
How Google Ads work?
When anyone searches for a particular product or service on Google, Google Ads related to that product or service appear on the top of Google search results page based on the keywords searched by the searcher and how well those keywords are aligned with the ad content. What sets Google Ads apart from Facebook Ads is the ‘Audience Intent’. Google is the world’s most popular search engine where millions of users are searching for some particular product or services or trying to get answers to their questions. So, if the information you have provided about your business matches their needs, it is highly likely that they can purchase what you offer. Thus, keywords and search terms play a major role in making your Google Ads successful. Google Ads is built in the Google Ad Manager Interface where advertisers can produce a text-based ad by creating Campaigns, Ad sets, and individual Ads with a headline and description. Though Google Ads has a high success rate, creating one is not just as easy. Google Ad Manager appears a little difficult to general people while going through the ad making processes.
How Facebook Ads work?
Since Facebook is the most widely used social media platform, it successfully allows your business to advertise itself to a specific target group. Facebook Ads are created using the Facebook Ad Manager platform. Your Ads are displayed to a targeted audience which is defined according to users’ demographics, interests, behaviour, and Facebook engagement patterns. While creating Ads, you can also select the budget of the ad, and its placement and run time. What really makes Facebook Ads strong and effective is its ‘Audience targeting’ feature. Users on Facebook may not be looking for any particular product or services, but it still helps in conversion by allowing the advertisers to target their audience with its comprehensive targeting options using factors like age, gender, income and interests that match with ad content. Besides, the process of creating ads on Facebook is relatively easy compared to Google Ads. All you need to do is click the “Create” button on your account dashboard, choose your ad format, select your audience, edit ad settings, and write your ad copy and add images or video.
Finally, Facebook Ads and Google Ads are both useful pay-per-click advertising platforms. Which one of them is more effective for your business depends on your objectives and expectations.
